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What Is FIRSTBranch?

25% Of All Checking Accounts Are Opened Online.

How Many Are Being Opened With Your Institution?

Americans do just about everything online, including their banking. But it takes much more than a website to capture this audience - it takes the best online marketing and lead generation in the industry. A market-ready solution that drives quality applicants to your online branch, easing them through a sales funnel, and supported by a powerful tool (INMO™) that funds more new accounts than ever before.

Welcome to FIRSTBranch® from FIRST ROI:

  • A Completely Overhauled Website With SAS 70 Type II Hosting
  • INMO™ - Online Account Opening Built Exclusively For Community Institutions
  • FIRSTBase™ - Content, Lead & Application Management Platform
  • Search Engine Optimization
  • Design & Content Changes
  • Web Analytics & Reporting
  • Financial Calculators
  • Secure IT Infrastructure
  • Paid Search (Pay-Per-Click Advertising)
Sales-Driven Website

Sales-Driven Website

Based on best practices for architecture, usability, design and content, our team constructs a site that will quickly become the online branch of choice in your market.

  • Secure, Database-Driven Site That Runs On Proprietary Codebase
  • Custom Design & Copywriting
  • Separate Product Pages
  • Secure Live Chat
  • Lead-Generation Calculators
Search Engine Optimization

Search Engine Optimization (SEO)

Search engines like Google and Yahoo! aim to provide desired results quickly and easily to their most valued possession: the consumer. To achieve this, they use ever-changing algorithms to rank the effectiveness of web pages.

Naturally, the most timely, clear, and informative web pages get the highest placement in search results. This kind of placement yields free traffic - traffic that helps generate leads and increase sales.

To ensure you get optimal search visibility, FIRSTBranch modifies your website code and conducts extensive keyword analyses. These efforts, along with exceptional design, clear, concise product descriptions and compelling sales writing add up to true Search Engine Optimization.

FOR OPTIMAL SEO, FIRST ROI:

  • Ensures Your Code Is Well Written & Updated
  • Tests Your Site Across All Browsers & Operating Systems
  • Creates Compelling Sales Writing That Search Engines Look For
  • Develops Specific Landing Pages For Each Product
Local Paid Search (Pay-Per-Click)

Local Paid Search (Pay-Per-Click)

Pay-Per-Click is highly targeted online marketing. Because you only pay for clicks rather than impressions, Pay-Per-Click campaigns yield exceptional results at the lowest possible cost.

When the general public uses a search engine, relevant text ads are listed along the top and right margins of each results page. Advertisers bid for placement within these margins and are charged each time a person clicks on a text ad (Pay-Per-Click) leading to their product's landing page.

We carefully select where your ads run – via keyword optimization – writing and monitoring your ads to ensure they only show in the zip codes, towns and states you prefer. We also aggressively monitor bids to deliver the best cost-per-click possible and report your results accordingly.

Ongoing Consulting To Maximize Your ROI

Ongoing Consulting To Maximize Your ROI

To keep things on track, your dedicated Relationship Manager works closely with you to cover everything from site statistics and performance, to invaluable usability reports.