FIRSTBranch: Your New Way to Compete.
Announcing FIRSTBranch, a turnkey, online marketing system for community financial institutions that is benchmarked and tested to achieve phenomenal results.
FIRSTBranch translates your bricks and mortar branch into an online presence - giving you the tools and the marketing mix you need to compete online against the megabanks and the netbanks. The FIRSTBranch community financial online marketing system contains an e-commerce-driven website, a complete search engine marketing program, and a couple online refer a friend systems. But, of course, we don't stop there. We run the entire thing for you - consulting with you monthly, making tweaks to the system regularly, working with your marketing team to ensure you're getting the DDA-driving, core deposit gathering success you deserve. Why do we care about your success? Our fees depend on it.
FIRSTBranch Is So Good, We Put Our Money Where Our Mouth Is.
The FIRSTBranch online marketing system is now priced for even the most e-timid community financial institution. With Success Fees instead of heavy monthly fees, FIRSTBranch will help you win the war against the MegaBanks and the NetBanks without any increase in incremental costs!
E-Commerce-Driven Website
FIRST ROI will conceptualize, design, write and code a website for your bank or credit union that fits your pre-existing brand and meets your marketing needs. Your site from FIRST ROI includes free updates, design modifications and constant functionality additions for as long as you're with us.
In addition, we will integrate your current Internet Banking and other secure areas into your new site at no additional cost - allowing you to maintain your secure systems exactly where they are.
Search Engine Optimization
Search Engine Optimization (SEO) is the service of improving the accessibility of your website(s) and its ranking in search engines, with the sole intent to increase visitors, leads and sales.
Your FIRSTBranch SEO program will focus both on on-site (i.e. code modification, contextual and keyword analysis, etc) and off-site factors to give your website the rankings boost it needs to increase leads and sales.
Our "white-hat" search-engine friendly techniques allow you to get the most out of the free traffic that natural search engine results have to offer.
Local Paid Search
No Search Engine Marketing campaign is complete without a properly managed Local Paid Search campaign, so, of course, we make it part of FIRSTBranch.
Paid Search Marketing is affordable, locally-targeted online advertising that is driven by search engine results or page content. This means that ads for your company and products are displayed when a potential customer specifically searches for your company, product or service, or is reading a webpage containing information related to your product or service.
Local Paid Search Marketing means that the paid search ads are only deployed when the search engine determines that the user is looking for an organization of your description in and around your locale.
These are not (unless you choose it as such) nation-wide search engine ads. These are specifically targeted at users in your unique town, city or state, and are the perfect online advertising venue for any financial institution with a website.
Featuring an advanced lead-tracking functionality, our Local Paid Search program is designed for those banks or credit unions in competitive marketplaces who demand serious return from their paid search investment.
This is targeted advertising with a measurable return on investment.
And with FIRST ROI's Paid Search Marketing service, we ensure you get the most out of your investment by carefully selecting your keywords, developing and revising your Local Paid Search ads, aggressively monitoring bids, and reporting your stats in a timely manner. Additionally, for most sites, we offer campaign click-fraud protection across all search engines.
Consulting to Improve ROI
As FIRSTBranch customer, you will receive access to a consultant committed to making your site successful.
Your consultant will schedule monthly talks with you to report not just site statistics, but also findings from other usability reporting devices to formulate the best plan of future action.
Design Changes at No Extra Cost
In addition to all the great stuff mentioned above, you'll also receive fast design changes to your website and online marketing at no extra cost.



