First Arkansas Bank & Trust: Jacksonville, AR
Larry Daniel"I'm fairly certain we'll never build another branch again.
Attracting core deposits is very difficult for community banks these days. Add to that the fact that expenses are rising as margins are shrinking, and a real online branch is the only way to compete against the big box banks.
Advertising in its traditional sense delivers little-to-no ROI. It's expensive and doesn't get the deal done - it doesn't sell.
We realized that we needed an online strategy focused on driving revenue. First ROI delivered on our strategy with FIRSTBranch.
First ROI is our online marketing partner. They give us the competitive edge against the megabanks and the netbanks."
Director of Retail Development
First Arkansas Bank & Trust - Jacksonville, AR
FirstArkansasBank.com
Bank of Idaho: Idaho Falls, ID
Jeff Manser"Determining how to effectively address the continually evolving world of on-line banking was an intimidating prospect for our bank.
Fortunately, First ROI provided exactly the answers we needed. First ROI connected the dots, established a framework, and implemented a solution, which resulted in a sophisticated, competitive, on-line strategy for our institution."
Chief Financial Officer
Bank of Idaho - Idaho Falls, ID
BankOfIdaho.com
Northern Federal Credit Union: Watertown, NY
Justin Howard"When we started thinking about a new website, we knew what we needed: custom design, personalized customer service, and a content management system that allowed us to proactively manage our own internet presence. First ROI gave us all of this and more.
Our team at FIRST ROI worked closely with us to manage the build-out of our custom website. Once the site was built, they opened up the content management system for us to begin inputting copy for our products and services. Changing the content of our site has never been faster or easier.
Once the site was built, we began submitting to FIRST ROI all of the changes that we wanted that were in their purview, like creating links, changing page formatting, and other things like that. FIRST ROI's response time was excellent: most changes were taken care of within one business day.
FIRST ROI helped us go from a static, outdated site to a top-of-the-line interactive lead generator. We now have a dynamic online branch to help build a community around our services."
Marketing Supervisor
Northern Federal Credit Union - Watertown, NY
NorthernFCU.com
Emprise Bank: Wichita, KS
Melissa Dwyer"When we first launched our FIRST ROI microsite, everyone on our team was glad to have such a professional, technology-forward sales tool on our side. It sold Reward Checking so well that our CSRs were using it to explain the account instead of their flipcharts!
When we got our first traffic report back, we saw the real value behind what we had. Our FIRST ROI Consulting Manager informed us that we had had over 800 visits in the month of May to our site, from over 600 different users! Not only that, but the microsite helped us open over 75 accounts online in the first six weeks of our rollout!
Not only do we have a well-designed, bleeding-edge sales tool to work with, but we also have a proven lead generator funneling deposits into our bank. FIRST ROI has proven to be an invaluable marketing partner in our fight for deposit share."
Marketing Specialist
Emprise Bank - Wichita, KS
EmpriseBankRewards.com
Bank of Little Rock: Little Rock, AR
Samantha Blaylock"Bank of Little Rock is very pleased with the AWESOME new website First ROI created for our institution. They worked very hard to create a proactive, marketing oriented website that would excite our customers. We launched our website at 3:00 p.m. in the afternoon and by 5:00 p.m. had our FIRST "New Account Application" waiting for our review. The next morning we had two more and it has continued to produce results. That was proof to all of us that ROI had indeed produced the dynamic interactive website we had desired.
The creative team was led by John V. He was great to work with and was able to take our "wants" and turn them into reality. He was able to go the extra mile to make sure we were satisfied with the finished product. Every time there was a question, John was more than able to get back to us with the answer promptly.
Our response from our customers has been GREAT. They love how the new website looks and works. Our prior website was not a productive experience. Since our goal is to be the TOP of the market in Central Arkansas with our new ULTIMATE checking account and with the results we are getting from our new website we are confident we will succeed. Our thanks to the GREAT TEAM at First ROI for helping us achieve our goal."
Health Savings Account / Internet Banking
Bank of Little Rock - Little Rock, AR
BankofLittleRock.com
Jeff Davis Bank: Jennings, LA
Carly Person"The day before our site launched, First ROI asked me what email address the email leads from our new site should go to. I gave them my email, thinking I would be handling a request for information about every other day.
Within 24 hours of our site launching, I had already received 10 contacts from customers eager for information on everything from Christmas Club accounts to auto loans.
We had to have a meeting with the staff to discuss how we were going to handle the unexpected volume! Our new FIRSTSite gives us an extra edge in reaching out to our area, one that our competitors can't match.
Now our ad campaigns have a media vehicle: a sales-driven website that started generating leads for us within hours. See it online at www.jdbank.com!"
Marketing Director
Jeff Davis Bank - Jennings, LA
JDBank.com
City National Bank: Taylor, TX
James Marek"Times had changed, and our website had not. Our previous website was built around the "portal" philosophy and was just not competitive in today's online e-commerce landscape. It offered the weather and sports and our products and services were less emphasized. The new site offers better usability and more marketing opportunities.
CNBT has a track record of using technology to keep pace with the megabanks. We knew it was time our website caught up with those efforts. We needed to fight back, and First ROI gave us the website and e-marketing power to do so.
Our new website from First ROI uses separate product pages, cross-selling, search engine optimization, send to a friend and a number of other features to make it an effective sales vehicle for new customers. Beyond the bells and whistles of our site though, we know that First ROI is an online marketing partner that we can count on to keep us at the forefront of online marketing success.
Bottom line: First ROI exceeded our expectations with the CNBT.com website, and continues to exceed them with superior customer service and on-going support. Their expertise, professionalism and attention to detail have made First ROI the essential marketing partner in our ongoing battle against the net-banks and the mega-banks."
Vice President / Retail Banking
City National Bank - Taylor, TX
CNBT.com
- BankNewport (Newport, RI)"I've been in advertising for over 30 years and have never experienced a method of operation such as yours. Congratulations! Special recognition to our First ROI Consulting Manager for her professional, friendly manner. She kept all on track and was a joy to do business with!"
- BANKWEST (Rockford, MN)"First ROI did a great job with the marketing plan and print/banner ad designs."
- Page Valley Bank (Luray, VA)"The quality of work and insight provided by First ROI was excellent."
- Century Bank of Oklahoma (Pryor, OK)"They were able to provide us with a concept that was exactly what we were looking for ... I was extremely impressed with the quality and efficiency of the staff."
- Lee County Bank & Trust, N.A. (Fort Madison, IA)"Great lines of communication. I always knew where we were with the project as well as had realistic expectations of the time process. I am impressed."
- Verity Credit Union (Seattle, WA)"Very quick response. Thorough discovery process."
- New Frontier Bank (Greeley, CO)"You were always very responsive and got back to us in a very timely manner which we really appreciated."
- State Center Credit Union (Fresno, CA)"Response was quick and attentive to our needs... I feel they did a great job."
- Central Sunbelt Federal Credit Union (Laurel, MS)"Very responsive and accessible. The overall experience has been very positive!"
- First National Bank (Henning, MN)"First ROI took our ideas and turned them into a campaign that looks and feels exactly the way we wanted it to...Service was excellent, responsiveness was great."
- Educational Credit Union (Topeka, KS)"I feel everything went very smoothly... I came in very late on this promotion but First ROI did a wonderful job getting me all caught up on what had been completed and what hadn't. I really appreciated their valuable help in an area I wasn't familiar with when I came on board... I feel that First ROI has been most helpful in making my job easier when I was completely overwhelmed in a new job."
- Heartland Credit Union (Madison, WI)"I was leery, at first, of having First ROI build on a current branding campaign, but First ROI didn't disappoint us."
- Integrity Bank & Trust (Colorado Springs, CO)"Very professional staff."